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{"sheet":"硬广类资源","index":0,"n_rows":20,"n_cols":8,"rows_kept":20,"merged":[[0,0,0,7],[2,0,11,0],[2,6,11,6],[12,0,13,0],[12,6,13,6],[14,0,17,0],[14,6,17,6],[18,0,19,0],[18,6,19,6]]}
["中国家电网/家电头条  硬广类资源报价"]
["页面","位置","广告规格","大小","日价格(元)","周价格(元)","PV","点击"]
["首页","顶部通栏广告banner","980×90","<30k",{"v":40000,"d":"40,000"},{"$f":"E3*5","v":{"v":200000,"d":"200,000"}},"30W",2800]
[null,"第一条横幅中banner","600×80","<30k",{"v":20000,"d":"20,000"},{"v":100000,"d":"100,000"},null,2600]
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[null,"第一条横幅banner右","170×80","<30k",{"v":10000,"d":"10,000"},{"v":50000,"d":"50,000"},null,1500]
[null,"文字链下横幅banner左","320×30","<30k",{"v":10000,"d":"10,000"},{"v":50000,"d":"50,000"},null,1200]
[null,"文字链下横幅banner中","320×30","<30k",{"v":10000,"d":"10,000"},{"v":50000,"d":"50,000"},null,1200]
[null,"文字链下横幅banner右","320×30","<30k",{"v":10000,"d":"10,000"},{"v":50000,"d":"50,000"},null,1200]
[null,"第二条横幅banner","980×90","<30k",{"v":15000,"d":"15,000"},{"$f":"E10*5","v":{"v":75000,"d":"75,000"}},null,1200]
[null,"第三条横幅banner","980×90","<30k",{"v":10000,"d":"10,000"},{"v":50000,"d":"50,000"},null,800]
[null,"文字链","12字内",null,{"v":5000,"d":"5,000"},{"v":25000,"d":"25,000"}]
["家电新闻","第一条横幅banner","980×90","<30k",{"v":15000,"d":"15,000"},{"$f":"E13*5","v":{"v":75000,"d":"75,000"}},"8W"]
[null,"第二条横幅banner","980×90","<30k",{"v":10000,"d":"10,000"},{"$f":"E14*5","v":{"v":50000,"d":"50,000"}}]
["正文页","顶部横幅banner","628×148","<20k",{"v":50000,"d":"50,000"},{"$f":"E15*5","v":{"v":250000,"d":"250,000"}},"30W",2600]
[null,"标题下横幅banner","468×60","<20k",{"v":50000,"d":"50,000"},{"$f":"E16*5","v":{"v":250000,"d":"250,000"}}]
[null,"右侧画中画","300×250","<20k",{"v":50000,"d":"50,000"},{"v":250000,"d":"250,000"}]
[null,"视觉焦点上横幅","670×90","<20k",{"v":10000,"d":"10,000"},{"v":50000,"d":"50,000"}]
["各产品频道","第一条横幅banner","980×90","<30k",{"v":12000,"d":"12,000"},{"$f":"E19*5","v":{"v":60000,"d":"60,000"}},"7W",1500]
[null,"第二条横幅banner","980×90","<30k",{"v":10000,"d":"10,000"},{"$f":"E20*5","v":{"v":50000,"d":"50,000"}},null,1000]

{"sheet":"入口类资源","index":1,"n_rows":25,"n_cols":6,"rows_kept":25,"merged":[[0,0,0,5],[1,0,1,1],[2,0,8,1],[9,0,10,1],[11,0,15,1],[16,0,18,1],[19,0,20,1],[21,0,24,1]]}
["中国家电网/家电头条  入口类资源报价"]
["页面位置",null,"位置","广告规格","大小","价格"]
["PC首页",null,"首页焦点图片","650*350","<50k","20000元/帧"]
[null,null,"小焦点新闻","20字内",null,"5000元/条"]
[null,null,"首页火热评测下广告图","310x232",null,"10000/天"]
[null,null,"评测频道首页焦点大图","980x460",null,"6000/天"]
[null,null,"首页推荐图库","160*120","<10k","5000元/周.组"]
[null,null,"首页知名品牌LOGO展示/品牌专区","88*31","<10k","200000元/年"]
[null,null,"文字链","12字内",null,"5000元/天"]
["PC家电新闻",null,"焦点图片","650×350","<30k","10000元/帧"]
[null,null,"焦点新闻","18-20字","四条中位置任选","5000元/条"]
["PC各产品频道",null,"焦点图片","665*360","<30k","10000元/帧"]
[null,null,"焦点新闻","18-20字",null,"10000元/条"]
[null,null,"火热评测","240x180","<30k","3000/天"]
[null,null,"频道冠名","94*50","<10k","50000元/月"]
[null,null,"知名品牌LOGO展示/品牌专区","180*76","<20k","50000元/年"]
["APP（30万装机量）",null,"开机广告","640*760，640*916，720*1020，750*1074，1242*1758，1125*1986",null,"80000/天"]
[null,null,"详情页页头广告",null,null,"50000/天"]
[null,null,"幻灯图片（头条栏目第三帧）","自适应手机尺寸",null,"20000元/帧"]
["微博",null,"原创微博","--",null,"3000元/条"]
[null,null,"转发","--",null,"2400元/条"]
["官微“中国家电网”\n（10万+粉丝）",null,"微信头条","标题编辑自拟",null,"50000元/条"]
[null,null,"微信第二条","标题编辑自拟",null,"20000元/条"]
[null,null,"微信第三条","标题编辑自拟",null,"15000元/条"]
[null,null,"微信第四条","标题编辑自拟",null,"12000元/条"]

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["中国家电网 旗下媒体矩阵"]
["自媒体名称","简介","自媒体渠道","价格\n"]
["拉布拉多不是狗","拉布拉多君不仅会卖萌，更是用心混迹在数码圈的汪星人，灵敏嗅觉带你玩转不一样的智慧科技。","微信公众号","10000元/头条（仅入口）"]
[null,null,"硬碰硬\n（拉布拉多不是狗与腾讯数码联合原创栏目）","5000元（腾讯新闻数码栏目）"]
["零壹夜","生活乐活类公众号，主要通过打造场景推广产品。软文搭配产品进行消费普及，还原产品的真实外观、细节、讲解产品的技术特点及亮点","微信公众号","10000元/头条（仅入口）"]
["家电求真实验室","发现家电新品，解析家电技术，探求家电新玩法，家电求真实验室，你身边的家电专家!","微信公众号","10000元/头条（仅入口）"]
["生活老司机","发现好玩好物，捕捉新奇产品，用娱乐思维打造短视频栏目和红人IP，生活老司机给你不一样的视听体验。","抖音","5000元（短视频，不含视频制作）"]
[{"$nulls":3},"10000元（长视频，不含视频制作）"]
[null,null,"B站","10000元（不含视频制作）"]
["科技发现号","科技类公众号，用全新的视角，探究科技带给生活的美好。持续观察业内最新科技动态，为您全面解读。","微信公众号","10000元/头条（仅入口）"]
[null,null,"头条号","5000元（仅入口）"]
["R290快讯","旨在向消费者普及R290空调相关知识，推动社会形成低碳环保消费风尚，加快R290技术替换和推广，为人类营造一个蓝天白云的生活环境。","微信公众号","10000元/头条（仅入口）"]
["红顶奖","一个有品位的公号，它从一个奖项到一种生活态度，红顶奖是家电领域的风向标，影响生活、传递态度。","微信公众号","10000元/头条（仅入口）"]

{"sheet":"渠道分发类资源","index":3,"n_rows":23,"n_cols":6,"rows_kept":23,"merged":[[0,0,0,4],[9,0,9,5]]}
["中国家电网/家电头条  渠道分发资源及报价表"]
["形式类型","适用平台","刊例价（元/平台/篇）","描述","备注"]
["图文推送","除腾讯、雪球所有","1000-3000","太软的软文平台可能不通过，如非原创提前告知","建议只签4-6平台，不接受10个平台全发，以防稿件不过审"]
["视频推送","今日头条、天天快报、搜狐、一点资讯、凤凰、百度、网易、uc","3000-5000","需要视频原文件，不宜过大，只接受原创视频","不建议全发"]
["微博","微博（官微、零壹夜）、今日头条（微头条）",3000,"图片、视频均可，可发官方活动、文章概要、链接等"]
["问答类","今日头条、天天快报",2000]
["视频直播","今日头条、腾讯直播","3000-5000","仅入口费","仅入口费"]
["财经类","雪球网","3000-5000","上市公司最近动态，可长可短，可加股票代码"]
["短视频类","抖音、西瓜、B站","3000-5000"]
["平台介绍"]
["平台名称","平台号","总阅读数\n（2018年）","平均阅读数\n（2018年）","备注","链接"]
["雪球网","中国家电网",{"v":1618213,"d":"1,618,213"},{"v":9644,"d":"9,644"},"仅发财经类文章","https://xueqiu.com/u/7709560981"]
["今日头条","中国家电网",{"v":11895000,"d":"11,895,000"},{"v":6778,"d":"6,778"},null,"http://www.toutiao.com/search/?keyword=中国家电网"]
["腾讯新闻","中国家电网",{"v":2970406,"d":"2,970,406"},{"v":4374,"d":"4,374"},"不发软文","https://kuaibao.qq.com/s/MEDIANEWSLIST?chlid=5012093"]
["搜狐新闻","中国家电网",{"v":7131800,"d":"7,131,800"},{"v":3766,"d":"3,766"},"建议投放","http://mp.sohu.com/profile?xpt=cHBhZzI2NThhNzg2ZmE4YUBzb2h1LmNvbQ==&qq-pf-to=pcqq.c2c"]
["一点资讯","中国家电网",{"v":1096194,"d":"1,096,194"},{"v":2348,"d":"2,348"},null,"http://www.yidianzixun.com/channel/m240"]
["新浪看点","中国家电网",{"v":1300000,"d":"1,300,000"},{"v":1286,"d":"1,286"},"建议投放","http://t.cj.sina.com.cn/k/article/author_article/1722435300"]
["凤凰新闻","中国家电网",{"v":4254900,"d":"4,254,900"},910,null,"https://share.iclient.ifeng.com/share_zmt?cid=3110&aman=00Q000a000w0005000A000Q000Q000C0004000I000 "]
["百家号","中国家电网",{"v":146331,"d":"146,331"},876,null,"https://baijiahao.baidu.com/u?app_id=1536770151045074&fr=bjharticle"]
["网易新闻","中国家电网",{"v":1517620,"d":"1,517,620"},639,"建议投放","https://c.m.163.com/news/sub/T1436424049222.html?spss=newsapp&spsw=1"]
["趣头条","中国家电网",{"v":1053463,"d":"1,053,463"},976]
["知乎","中国家电网",{"v":409150,"d":"409,150"},589]
["uc","中国家电网",{"v":278200,"d":"278,200"},251,null,"否"]

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["中国家电网/家电头条  京东平台内容电商资源及报价说明表"]
["资源类目 ","价格（元） ","描述"]
[null,null,"文章特点","产品","要求","备注"]
["快报图文",800,"介绍一个品类消费者所需了解的知识或勾画出一个用户使用场景，此类文章前言在200字左右","推荐3-5款产品，每款产品200字左右介绍","产品为京东自营或者FCS自营店的产品","种草类型，阅读较高"]
["会买-新专辑",1500,"标题和前言都会贴合消费者的使用需求，文章的前言200字左右","推荐4款同品类产品，3款为竞品，每款产品90字前文描述和90字的商品描述，更针对痛点",null,"种草类型，阅读较高"]
["会买-清单",500,"标题和前言都会贴合消费者的使用需求，文章的前言200字左右","推荐16款同品类产品，8款为本品牌产品另8款为竞品，只有150字内的前言介绍",null,"引单型，进商、转化较高"]
["排行榜",800,"标题和前言都会贴合消费者的使用需求，文章的前言200字左右","推荐10款同品类产品， 3款为本品牌产品另7款为竞品，每款产品60字介绍，15字商品亮点，18字商品运营语",null,"引单型，进商、转化较高"]

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["中国家电网/家电头条  软性服务类资源"]
["分类",null,"广告规格","刊例价格(元/篇)","描述","内容规范","示例/说明"]
["行业",null,"高端人物访谈",{"v":50000,"d":"50,000"},"以人物为主线的企业高层领导专访\n有人物细微动态描写，有人物核心观点的表达\n能反映人物的核心思想、对企业的战略部署和对行业的趋势把握与判断","2500—3000字左右\n提前规划采访提纲并互相确认\n约定采访时间和地点\n媒体与人物对象进行面对面专访\n图（至少3个人物场景图）+文\n总编审稿、企业方确认后再发布","http://news.cheaa.com/2018/0311/529770.shtml"]
[null,null,"深度报道稿件",{"v":30000,"d":"30,000"},"以企业为主线的深度观察报道\n有企业的相关负责人采访\n以行业为背景反映企业的转型变化\n重大策略与重要事件分析\n有第三方观点分析","1500—2000字左右\n提前规划企业采访提纲并互相确认\n约定采访时间和地点电话或面对面采访\n图（至少3张图）+文\n总编审稿、企业方确认后再发布","http://news.cheaa.com/2018/0309/529631.shtml"]
[null,null,"原创行业稿件",{"v":10000,"d":"10,000"},"常规行业报道\n以事实为主\n对企业相关策略和行动有所重点体现","1000——1500字左右\n以媒体方选题为主\n结合企业的行为重点\n有相关负责人配合采访介绍\n图（至少2张图）+文\n总编审稿、企业方确认后再发布","http://news.cheaa.com/2018/0224/528557.shtml"]
[null,null,"软文发布","12万/年","企业提供，要求合法、合规、合情，不做虚假宣传","每日不超过2篇，每周不超过5篇"]
["产品","基础类","原创多品推荐&导购",{"v":5000,"d":"5,000"},"以一条主线串起多款属性相同品牌不同的产品或者品牌相同特征不同的产品进行集中推荐","以文字和图片为表现手法，对产品的主要功能特点进行分析解读"]
[null,null,"原创单品推荐&导购",{"v":3000,"d":"3,000"},"单一推荐一款产品，可附购买链接或建议选购地址","以文字和图片为表现手法，对产品的主要功能特点进行分析解读"]
[null,null,"消费知识稿件",{"v":5000,"d":"5,000"},"对消费者痛点和疑点进行讲解，顺带提出某企业产品针对该痛点疑点对症的解决方案，做知识点的普及教育工作","以文字和图片为表现手法，"]
[null,null,"精品图赏",{"v":5000,"d":"5,000"},"对华丽的展示或新品速递等场景进行图片赏析","以图片为主要表现手法，或图上标有简单文字说明"]
[null,"策划类","策划型导购",{"v":50000,"d":"50,000"},"对统一品类相似的产品进行对比性分析，针对不同的消费群体进行场景化的推荐","以文字和图片为主要表现手法，对不同产品的特点进行分析，为不同的消费者规划最合适的消费计划","http://digitalhome.cheaa.com/2017/0608/509982.shtml"]
[null,null,"漫画家电","8000/帧","对生活中常见的问题，进行故事化的创作，在策划内容中植入产品","以漫画的表现手法，根据产品能解决的问题，设计特定的故事情节，让读者有带入感，加深对产品的印象","http://news.cheaa.com/2018/0126/527425.shtml"]
[null,null,"定制长图",{"v":50000,"d":"50,000"},"针对产品特点进行场景化的包装，突出产品能为消费者解决的生活痛点","以文字和漫画的表现手法，对产品特点进行包装，通过漫画的形式，来更直观的展示产品的价值，可以为产品设计合适的故事情节","http://air.cheaa.com/2016/0518/478250.shtml"]
[null,null,"拉布拉多不是狗",{"v":50000,"d":"50,000"},"中国家电网打造的针对智能家电、智能家居、泛科技产品的微信公众号，让读者感受智慧对生活的改变","以文字和图片为主要表现手法，寻求产品的智能元素，通过前瞻性的语言和幽默的文风，普及智能家电和智慧家庭等内容","http://mp.weixin.qq.com/s/T5w2PEcmRJ5qCrx_x9DUJg"]
[null,null,"家电求真实验室",{"v":50000,"d":"50,000"},"中国家电网打造的生活真相类公众号，主要对家电使用疑问或家电产品进行解析或实验测试，文字配图偏向风趣幽默的风格","以文字、图片或视频为主要表现手法，针对家电使用误区、谣言进行针对性试验，为读者答疑解惑","http://mp.weixin.qq.com/s/rr4Y8kunnyv3_2jCm3WAdw"]
[null,null,"零壹夜策划",{"v":50000,"d":"50,000"},"正阳深思打造的生活乐活类公众号，主要通过打造场景推广产品。软文搭配产品进行消费普及，还原产品的真实外观、细节、讲解产品的技术特点及亮点","以文字、图片为主要表现手法，适合各大平台传播分发"]
[null,"视频类","定制短视频",{"v":50000,"d":"50,000"},"视频场景化、外观展示、内部细节、及主持人讲解产品主要卖点\n产品真实互动体验，了解消费者最需要的购买痛点\n产品功能演示、简单性能测试\n主持人对产品综合性能加以点评","以视频为主要表现手法\n适合各大视频传播渠道分发\n制作3-5分钟视频/5-15秒短视频","https://v.qq.com/x/page/v0542n2ea9b.html"]
[null,"评测类","产品评测（常规）",{"v":30000,"d":"30,000"},"还原产品真实外观、细节，讲解产品技术特点及亮点\n产品综合表现进行主观总结\n无测试或仅有简单测试","以文字、图片为主要表现手法\n有评测头图，市场需求描述\n3-5子标题分割不同评测项目和内容\n通篇不少于12张佐证图片\n文章结尾有评测人员的总结和客观评价","http://icebox.cheaa.com/2016/1230/498718.shtml"]
[null,null,"产品评测（精品）",{"v":50000,"d":"50,000"},"还原产品真实外观、细节，讲解产品技术特点及亮点\n用测试仪器对产品硬性指标表现进行客观评价\n每一项功能都要实际操作、结合试验做效果评估\n对产品综合表现进行主观总结","以文字、图片为主要表现手法\n有评测头图，市场需求描述\n6-10子标题分割不同评测项目和内容\n通篇不少于20张佐证图片\n文章结尾有评测人员的总结和客观评价\n测试环节合乎逻辑、真实有效","http://kitchen.cheaa.com/2018/0322/530815.shtml"]
[null,null,"对比&横向评测","40000*N（N=产品数量）","对多款具有相同或相似功能的产品进行横向评测\n对比产品的外观、细节，对比产品技术特点及亮点\n用测试仪器对产品硬性指标表现进行客观评价及排名\n每一项功能都要实际操作、结合试验做效果评估\n对产品综合表现进行主观总结","以文字、图片为主要表现手法\n有评测头图，市场需求描述\n6-10子标题分割不同评测项目和内容\n通篇不少于20张佐证图片\n测试环节合乎逻辑、真实有效\n对产品重要属性进行排名对比\n文章结尾有评测人员的总结和客观评价","http://digitalhome.cheaa.com/2017/0926/518121.shtml"]
["专题",null,"特约专题",{"v":50000,"d":"50,000"},"提供权威、全面、及时地多角度报道\n详细梳理热点新闻事件的新闻脉络。","用企业所提供的素材提前规划专题架构、文字提纲、设计样稿\n经双方确认后归纳整理新闻事件并在首页或家电新闻频道露出","http://special.cheaa.com/TeYue/20180311ao/"]
[null,null,"H5（看需求）",{"v":50000,"d":"50,000"},"定制新鲜的、奇特的、热门的内容来吸引用户关注\n参考当下的明星事件、热播剧等资讯挖掘契合点\n将H5的内容同流行的资讯联系起来增加内容热度","用企业所提供的素材提前规划H5专题架构、文字提纲、设计样稿\n经双方确认后移动端上线传播","http://www.eqxiu.com/details/share/105205810/social"]
[null,null,"移动端图文直播",{"v":50000,"d":"50,000"},"以图片、文字的形式直播活动、会议等现场\n展现实时动态","企业提前提供主题，议程，新品信息等","http://m.cheaa.com/eventlive/39198"]
[null,null,"移动端专题",{"v":50000,"d":"50,000"},"突出移动端报道特点\n为网民第一时间权威、准确、全方位展现报道盛况","用企业所提供的素材提前规划专题架构、文字提纲、设计样稿\n经双方确认后归纳整理新闻事件并在家电头条APP上露出","http://www.cheaa.com/awe/mobile/"]